Review of Ralph Lauren Holiday 2024 Ad Campaign by Photographer Lachlan Bailey
Ralph Lauren celebrates the magic of New York at the holidays with a new campaign shot by photographer Lachlan Bailey that taps into the romance and charm of the brand’s iconic home city during the winter time.
The campaign follows a recurring cast of faces of the brand across New York City as they stop at some of its most iconic emblems of the city’s unique charm during the holiday season – from Madison Avenue window displays, to Central Park blanketed with snow, to the monumental tree in Rockefeller Plaza. The styling keeps pace with each chapter, encompassing the brand’s range from sophisticated black-tie attire to adventurous Americana, often in the same look, providing a strong sense of layering and narrative that speak to the multifaceted character of the setting and the people who call it home.
Classically Ralph Lauren, the campaign is a focused statement of the brand’s signature spirit and its connection with a special place at a special time of year.
Photographer | Lachlan Bailey
Film Producer | Jacob Sutton
Models | Lulu Tenney, He Cong, Maty Fall, Taylor Hill, Hamid Onifadé, Juhyung Kang
Location | New York City