Review of Samsøe Samsøe Pre-Spring 2025 Ad Campaign by Photographer Petros with models Celine Tyson, Nicole Boma, and Sacha Bilal
Samsøe Samsøe explores a crisp vision of core dressing with the new campaign for its Pre-Spring 2025 collection, shot by photographer Petros.
Despite their in-studio, minimalist simplicity, Petros elevates the portraits through a dramatic use of stark lighting – almost as if the models are inside of a photocopier machine – and a keen sensitivity for styling nuances. The approach nicely fits with Samsøe Samsøe’s slick and subtly expressive take on quirky Scandinavian minimalism, making playfully self-aware reference to the layers of a fashion photograph to emphasize a clean sense of cool.
Photographer | Petros
Models | Celine Tyson, Nicole Boma, and Sacha Bilal