Chanel Cruise 2025 Ad Campaign

Review of Chanel Cruise 2025 Ad Campaign by Photographer Jamie Hawkesworth with model Loli Bahia

Chanel celebrates the arrival of its Cruise 2025 collection with a new, sun-kissed campaign shot by photographer Jamie Hawkesworth.

The imagery takes us back to Marseilles, where the collection was presented via a dreamy runway show. Hawkesworth’s portraits of model Loli Bahia match that spirit while bringing a more relaxed and solitary energy, finding her in moments of reflection framed by nooks of nature that overlook the distant city or the sparkling blue sea.

Accompanied with activations, pop-ups, teaser films, and a repeat presentation from Hong Kong, Chanel’s latest Cruise collection has been accompanied by a flurry of marketing activity. This campaign is another way the brand is strategically maximizing the reach of its resources and investment – but it also offers a nice sense of focus and simplicity that captures the spirit of the collection itself just as it arrives in stores.