The Immersive Event Highlights Several of the Brand’s Sneaker Styles
Gucci has launched a new pop-in installation at its Wooster boutique in Soho, New York, highlighting an extensive range of men’s and women’s sneakers. The installation will remain open through February 17th.
Set against the backdrop of the Wooster boutique’s contemporary aesthetics, the installation is marked by vibrant fluorescent pink displays and furniture, creating an immersive visual experience. Among the key styles featured are the Gucci Cub3d, Re-Web, G74, and several others.
A highlight of the exhibition is the new Gucci Cub3d sneaker, unveiled as part of the Spring 2025 collection at Milano Design Week by Sabato De Sarno. The Cub3d sneaker is notable for its innovative design, crafted primarily from Demetra—a revolutionary material comprising 70% plant-based raw materials. It also boasts a molded sole adorned with the historic Interlocking G logo, adding a three-dimensional flair. The model is available in various colors, including purple, beige, grey, white, and black.
Also featured prominently is the Gucci Re-Web, a nod to the brand’s iconic heritage stripes. As the first sneaker designed by Sabato De Sarno for Gucci, the Re-Web is offered in various materials and colors, ranging from all-leather versions to combinations of leather with GG canvas, merino wool-effect fabric, crystal appliqué, and patent leather trim.
