Review of Fendi Men’s Spring 2025 Ad Campaign by Creative & Film Director Nico Vascellari and Photographer Bruno Staub with model Ren Meguro
Fendi explores the textures of modern masculinity with its Spring 2025 men’s campaign. Starring actor and J-pop star Ren Meguro, the campaign features creative and film direction by Nico Vascellari and photography by Bruno Staub.
The visuals carry forward Fendi’s typical menswear campaign practice of slick, minimal portraiture that puts an emphasis on the collection itself. As the house’s 100th anniversary approaches, Silvia Venturini Fendi considers house codes that shaped the brand long before its menswear debut in 1990, reconstructing the idea of a uniform and softening the lines of masculine wardrobe classics.
Staub captures Meguro in set completely draped with soft blue curtains, extending the reflective and layered quality of the collection. The accompanying short film emphasizes the carefully considered details brought to life by the house’s artisans.
Elegantly direct, the campaign is a focused statement of the Fendi man’s constant evolution of sartorial tradition.
Fendi Creative Director | Silvia Venturini Fendi
Creative & Film Director | Nico Vascellari
Photographer | Bruno Staub
Model | Ren Meguro
Stylist | Julian Ganio
Hair | Gary Gill
Makeup | Daniel Sallstrom
Set Designer | Andrea Cellerino