The Grammy-nominated artist strengthens the house’s dialogue with contemporary culture
Maison Valentino has announced Grammy-nominated singer, songwriter, and producer SOMBR as its new global brand ambassador.
A defining voice of his generation, SOMBR has cultivated a distinctive personal style alongside a rapidly growing international career. He has consistently worn Maison Valentino on various occasions, reflecting a genuine and longstanding connection with the house’s aesthetic and creative vision.
This ambassadorship continues Maison Valentino’s ongoing dialogue with individuals who shape contemporary culture across music, art, and fashion. In both his work and public presence, SOMBR explores themes of individuality, confidence, and modernity, approaching style intuitively rather than following trends.
SOMBR made his first appearance in custom Maison Valentino as a brand ambassador at the 2026 Grammy Awards on February 1, 2026, in Los Angeles.
“I am so excited and honored to be joining Maison Valentino as a brand ambassador,” said SOMBR. “I love fashion and I have the deepest respect both for the vision of Alessandro Michele and the legacy of the great Valentino Garavani. This legendary and forward-thinking fashion house has inspired me with their incredible collections and custom designs.”