Dior introduces its new complexion product through a backstage campaign starring Jisoo, Jenna Ortega, Anya Taylor-Joy, Akon, and Nikita
Dior has unveiled its new Backstage Glow-Up Skin Tint with a campaign starring brand muses Jisoo, Jenna Ortega, and Anya Taylor-Joy alongside models Akon and Nikita. The campaign positions the new product within the energy of the backstage environment, continuing Dior Backstage’s focus on the beauty rituals and preparation that take place before the spotlight.
Directed by Les Torso and photographed by Drew Vickers, the campaign follows its cast as they prepare for a show, putting the finishing touches on their beauty routines while moving through a sensory interpretation of the Dior Backstage world. The imagery centers on the Glow-Up Skin Tint as a new step within that routine, presenting the product through individual expression rather than a single prescribed look.
The campaign builds on Dior Backstage’s established identity as a line inspired by professional artistry and the behind-the-scenes world of fashion. By placing its ambassadors and models within that setting, Dior continues to connect its beauty products with the immediacy and creative freedom associated with backstage preparation.
With the Glow-Up Skin Tint, Dior Backstage expands that proposition into complexion, positioning the new product as part of a flexible beauty routine designed to accommodate different styles and interpretations.
