Jonathan Anderson will design costumes for the partnership’s opening performance as Dior and A24 establish a wider platform for creative exchange
Dior and A24 are joining forces for a two-year creative partnership spanning film, theater, and live events, bringing together two influential names from fashion and independent entertainment. As part of the collaboration, Dior will become the premier partner of New York’s Cherry Lane Theatre, while the two companies will develop a broader program connecting artists and audiences across fashion, cinema, theater, and the wider creative community.
The partnership will make its debut at Cherry Lane with an event celebrating the first anniversary of the historic theater’s reopening under A24. The evening will center on Both Ends, a one-off performance by Justin Vivian Bond produced and directed by Zack Winokur and inspired by poet and playwright Edna St. Vincent Millay, one of Cherry Lane’s founders.
Jonathan Anderson has designed costumes specifically for the performance, drawing a direct line between the theatrical collaboration and his work at Dior. Bond will also wear an archival design by Paul Poiret, whose clothing was worn by Millay and whose work informed Anderson’s Dior Winter 2026 collection. The connection gives the opening event a particularly layered dialogue between fashion history, theater, and Anderson’s contemporary interpretation of the House.
The partnership is intended to extend beyond conventional cultural sponsorship. Dior and A24 plan to develop a curated slate of programming both on and off screen, with an emphasis on supporting and amplifying established and emerging creative talent. An educational component will also create opportunities for students to engage with both the creative and practical sides of filmmaking and theater.
For Dior, the collaboration builds on the House’s longstanding relationship with cinema while further articulating Anderson’s interest in creative exchange beyond the runway. For A24, which reopened Cherry Lane as a working theater in 2025, the partnership provides another avenue for bringing film, performance, and adjacent creative disciplines into conversation.
The pairing feels particularly natural at a moment when fashion houses are increasingly looking beyond traditional sponsorship toward more sustained participation in cultural production. By beginning not with a campaign or red carpet but with a performance rooted in Cherry Lane’s own history, Dior and A24 position their partnership as an ongoing creative platform — one where fashion is invited to participate in the story rather than simply dress it.
