The newly created role expands Lally’s oversight of global brand communications, talent partnerships and experiential initiatives across the company’s portfolio
Ralph Lauren Corp. has promoted Ryan Lally to chief brand communications officer, a newly created position that expands his responsibilities across the company’s global communications strategy. Lally previously served as senior vice president of global public relations and brand communications and will continue to report to David Lauren, chief branding and innovation officer.
In his new role, Lally will oversee communications across fashion, home and lifestyle, as well as talent and entertainment partnerships, experiences and events. His remit includes developing an integrated global strategy intended to strengthen brand relevance and desirability across Ralph Lauren’s businesses and categories.
Lally has worked with Ralph Lauren for more than 20 years, contributing to the company’s cultural partnerships, brand experiences and storytelling initiatives. His expanded responsibilities bring these activities under a broader communications structure, connecting public relations with the company’s wider marketing, advertising and brand-building efforts.
“Ryan’s stewardship of and deep understanding of the brand are exceptional. He is a key architect of how people around the world experience Ralph Lauren, working closely with our marketing and advertising teams to translate our vision into stories that inspire and move us forward, while remaining true to the values that have defined the company for nearly 60 years,” David Lauren said.
The appointment reflects the continued importance of integrated communications in maintaining a consistent global identity across fashion, home and lifestyle businesses. By consolidating oversight of public relations, partnerships and brand experiences within the newly created role, Ralph Lauren is positioning communications as a central component of its broader brand strategy.