The French luxury house expands its U.S. presence with a 1,700-square-foot boutique featuring Chemena Kamali’s Fall, Resort, and Chloé à la Plage collections
Chloé has opened a new boutique at The Royal Poinciana Plaza in Palm Beach, Florida, expanding the French luxury house’s retail presence in the United States. The 1,700-square-foot location brings together the brand’s ready-to-wear, leather goods, footwear, and accessories within a space designed to reflect its contemporary identity under creative director Chemena Kamali. The opening strengthens Chloé’s connection to the American market while introducing a retail environment tailored to Palm Beach’s distinctive lifestyle and coastal setting.
The boutique presents the house’s Fall and Resort collections alongside Kamali’s Chloé à la Plage offering, a selection of warm-weather pieces characterized by broderie anglaise, lightweight silhouettes, and playful accessories. The assortment reflects the designer’s romantic and relaxed approach to the Chloé wardrobe, translating the house’s established codes of femininity and effortless dressing into pieces suited to the destination’s year-round resort culture.
The interior design emphasizes lightness, warmth, and natural materials, drawing inspiration from Palm Beach’s coastal atmosphere. A palette of neutral, earthy, and nude tones establishes a soft architectural backdrop, while large shell fixtures and bespoke decorative elements introduce texture and a sense of place. Crafted details throughout the boutique reinforce the house’s emphasis on artisanal expression, creating an inviting environment that complements the collections.
“This new boutique allows us to strengthen our connection with the local community and to share the spirit of the Maison in a setting that reflects Chloé today,” said Laurent Malecaze, president and chief executive officer of Chloé. The opening reflects the house’s broader focus on developing retail spaces that communicate its creative direction while responding to the character of individual markets.
Located within The Royal Poinciana Plaza, the boutique joins a curated selection of luxury fashion and lifestyle destinations. “We are delighted to welcome Chloé to The Royal Poinciana Plaza,” said Samantha David, president of WS Development. “The house’s effortless, expressive spirit feels especially at home in Palm Beach, and this new boutique brings a fresh perspective to The Royal’s distinctive mix of fashion and discovery.”
The Palm Beach opening marks another step in Chloé’s continued development in the United States, bringing Kamali’s vision for the house to a destination closely associated with luxury resort dressing. Through its combination of seasonal collections, natural materials, and locally informed design, the boutique offers a contemporary expression of Chloé’s identity while strengthening its presence within the American luxury retail landscape.
