The former Versace and Bottega Veneta communications executive joins Dior in a newly created role beginning November 16, working closely with Jonathan Anderson
Dior has appointed Caroline Deroche Pasquier as director of press, VIP and cultural relations, a newly created position that will see the experienced communications executive work closely with creative director Jonathan Anderson. Effective November 16, 2026, the appointment brings a seasoned luxury industry professional to the French fashion house as it continues to develop its global communications and cultural strategy. Deroche Pasquier will report to Olivier Bialobos, Dior’s deputy managing director in charge of global communication and image.
Deroche Pasquier joins Dior from Versace, where she most recently served as vice president of global communications. Previously, she spent three years as global communications director at Bottega Veneta, overseeing the Italian house’s communications during a period of significant creative development. Her career encompasses senior leadership positions across several major luxury brands, with experience spanning public relations, marketing, brand positioning and international communications.
Before joining Bottega Veneta, Deroche Pasquier served as chief marketing officer at Stella McCartney in London and senior vice president of global public relations and brand communications at Coach in New York. Earlier in her career, she held the position of global communications director at Givenchy during Riccardo Tisci’s tenure as creative director. Her professional background also includes roles at Louis Vuitton and Yves Saint Laurent, where Bialobos previously worked.
“Her career spans communication, creative collaboration, international markets and cultural relationships, giving her a broad perspective on the development and expression of luxury brands,” Dior said in a statement. Her appointment reflects the house’s emphasis on connecting creative direction with a cohesive international communications strategy, particularly as Anderson continues to shape Dior’s identity across its collections and cultural initiatives.
The newly established role encompasses responsibilities across press relations, VIP engagement and cultural partnerships. Deroche Pasquier is also expected to assume duties previously overseen by Mathilde Favier, who spent 13 years in Dior’s public relations department before her death in August 2026. The appointment brings together these areas of responsibility within a broader leadership position, emphasizing the increasingly interconnected nature of fashion communications, celebrity relationships and cultural influence.
The announcement comes as Dior maintains a prominent position in the international fashion conversation. According to Launchmetrics, the house generated $192 million in media impact value during the most recent Paris Fashion Week, ranking first among participating brands. Dior also led the company’s AI Visibility metric, which measures brand presence within responses generated by major artificial intelligence platforms. The results underscore the scale of the house’s communications reach across both established media channels and emerging digital environments.
With extensive experience across European and American luxury markets, Deroche Pasquier brings a broad perspective to Dior’s evolving communications structure. Her appointment strengthens the leadership team supporting Anderson’s creative vision while reinforcing the importance of press, talent relationships and cultural engagement in the house’s global positioning.