AGCF "A Dance of Contrasts" Spring 2025 Ad Campaign

AGCF

"A Dance of Contrasts" Spring 2025 Ad Campaign

Review of AGCF “A Dance of Contrasts” Spring 2025 Ad Campaign by Creative Director Alexandra Gucci Zarini with talent Victoria Jaiani and Jeraldine Mendoza-Gutierrez

AGCF celebrates motion, unity, and womanhood with its intimate and artful Spring 2025 campaign. This spirit is brought to life through a unique collaboration between the accessories brand and The Joffrey Ballet.

This special partnership features Victoria Jaiani and Jeraldine Mendoza-Gutierrez, two principal ballerinas of the Chicago-based ensemble that is one of the world’s premier dance companies. Showcasing their prodigious skill and artistry, the dancers embody the collection’s themes of movement, unity, and harmony in contrast.

While the campaign celebrates the arrival of the new Spring season, it is also crafted with International Women’s Month in mind. AGCF is a woman-founded and designed brand, and the extension of this energy to a partnership with two elite woman artists creates a powerful ode to creative sisterhood.


AGCF Creative Director | Alexandra Gucci Zarini
Talent | Victoria Jaiani and Jeraldine Mendoza-Gutierrez

Mark Wittmer
Senior Fashion Writer | The Impression
Mark began writing for The Impression with a focus on advertising and brand communication, before taking on the additional role of fashion critic. Synthesizing these dual perspectives, he offers critical insight on creative, design, and brand strategy while covering runways from Paris, Milan, and New York.
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