Ami Fall Ad Campaign 2023

Ami

'Cloudy Wool' 2023 Ad Campaign

Review of Ami ‘Cloudy Wool’ knitwear campaign 2023 Ad Campaign with Photographer Darren Gwynn with Talent Noah Schnapp

Ami spotlights the joy of winter knitwear with a new campaign by photographer Darren Gwynn. Starring actor and Stranger Things star Noah Schnapp, the campaign highlights the Cloudy Wool knit line from the brand’s Fall 2023 collection.

The concise set of imagery finds Schnapp in a mood of relaxed introspection, perhaps having just returned indoors after a winter walk. The pastel tones of the knit collection create a joyful and luminous chromatic punctuation against the subdued neutrals of the background environment, while the actor exudes a mood of languorous confidence.

Short and sweet, the digital campaign wisely puts a spotlight on some cute and cozy winter essentials just as we are starting to enter sweater weather, and gives it a great boost through the casting of a likable and unique star.


Photographer | Darren Gwynn
Talent | Noah Schnapp