AMIRI core Ad campaign 2024


'Core' 2024 Ad Campaign

Review of Amiri ‘Core’ 2024 Ad Campaign by Creative Director Mike Amiri and Photographer Hart Lëshkina

Amiri offers a distinct take on the classics with a new campaign for its “Core” collection shot by photographer Hart Lëshkina.

The Core collection proposes a seasonless wardrobe of style staples, anchored in familiar categories and structures but seeing them through Amiri’s California-born perspective. The campaign is fittingly classic, with Lëshkina taking a minimal and elegant in-studio approach to lensing these polished, cool, and classic looks in black and white portraiture.

The visual approach cleverly bridges Amiri’s origins in Los Angeles luxury with the classic visual language of the French brands among which it mingles at Paris Men’s Fashion Week. Amiri continues to make itself one to watch.

Amiri Creative Director | Mike Amiri
Photographer | Hart Lëshkina
Stylist | Gro Curtis