Review of Balenciaga Holiday 2021 Ad Campaign by Creative Director Demna Gvasalia
Balenciaga celebrates holiday style and travel with a simple yet brilliant new campaign.
Each images features a coordinated set of Balenciaga accessories – shoes, jewelry, bags, eyewear, and more – that have been shed and piled onto an airport security belt. Though there are no actual people in the campaign, we think we can infer a sense of individuality and character from each set of items due to their precisely coordinated and personality-filled styling.
The concept is an excellent way to elevate straightforward still-life shots of giftable pieces, using thoughtful styling and cheekily referencing the familiar experience of partially undressing to go through security to fill them with narrative life.
Balenciaga Creative Director | Demna Gvasalia
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