Balenciaga Holiday 2021 ad Campaign


Holiday 2021 Ad Campaign

Review of Balenciaga Holiday 2021 Ad Campaign by Creative Director Demna Gvasalia

Balenciaga celebrates holiday style and travel with a simple yet brilliant new campaign.

Each images features a coordinated set of Balenciaga accessories – shoes, jewelry, bags, eyewear, and more – that have been shed and piled onto an airport security belt. Though there are no actual people in the campaign, we think we can infer a sense of individuality and character from each set of items due to their precisely coordinated and personality-filled styling.

The concept is an excellent way to elevate straightforward still-life shots of giftable pieces, using thoughtful styling and cheekily referencing the familiar experience of partially undressing to go through security to fill them with narrative life.

Balenciaga Creative Director | Demna Gvasalia