Balenciaga ‘Multi-Phase’ Part Four 2022 Ad Campaign

Review of Balenciaga ‘Multi-Phase’ Part Four Spring 2022 Ad Campaign by Creative Director Demna Gvasalia and Photographer Stef Mitchell with model Marie-Agnès Diene

Balenciaga unveils the fourth part of their ongoing “Multi-Phase” campaign by photographer Stef Mitchell, who today captures model Marie-Agnès Diene.

Diene – a frequent face for the house during recent seasons – poses in oversized black denim and heels, the monochromatic color scheme of which is set off by the acid brightness of a lime green bag.

Though each individual daily release might not feel like much, the ongoing week of small releases is a smart way for the brand to remain at the forefront of the fashion communication consciousness for a longer stretch of time than a single campaign release might, while the unique approach to casting – encompassing familiar stars and behind-the-scenes faces – expands the Balenciaga family’s cult of cool.