Under Armour, Alipay, and Nan Xiang Mu Dou Restaurant All Join Demna’s Universe During the Spring 2025 Show in Shanghai
As part of the cultural activations for its Spring 2025 runway show in Shanghai, Balenciaga has launched a trio of collaborations, extending across sportswear, FinTech, and local cuisine.
Immediately following the runway show (which was the house’s first in Shanghai), a limited selection of garments from a newly debuted collaboration with Under Armour are exclusively available in selected Balenciaga stores and online.
The Balenciaga Under Armour series highlights innovation, combining the technical expertise of American sportswear manufacturer Under Armour and the savoir-faire of Balenciaga, creating functional pieces in signature silhouettes. There are 8 staple sportswear items in total, all with a logomark that juxtaposes the Under Armour and Balenciaga logos, in black or red. A dedicated campaign shows models wearing the exclusive series through the lens of a home aquarium.
The Balenciaga Under Armour series highlights innovation, combining the technical expertise of American sportswear manufacturer Under Armour and the savoir-faire of Balenciaga, creating functional pieces in signature silhouettes. There are 8 staple sportswear items in total, all with a logomark that juxtaposes the Under Armour and Balenciaga logos, in black or red. A dedicated campaign shows models wearing the exclusive series through the lens of a home aquarium.
The brand also teamed with digital payment and lifestyle service platform Alipay for a T-shirt exclusive to China. The oversized black T-shirt was made available immediately following the show via select Balenciaga stores, Wechat mini-program, bal.cn and Tmall.
Finally, to pay tribute to local cuisine and culture and commemorate the event of its first show in
Shanghai, Balenciaga has collaborated with a revered Shanghainese institution, Nu Xiang Mu Dou, at Xintiandi.
Starting May 29th until June 2nd, 2024, the beloved restaurant, famous for
respecting and refining the century-old tradition of xiao long bao (steamed bun or soup dumpling) originating from the Nan Xiang County of Shanghai, will offer exclusive customized dim sum and takeaway packaging. Outdoor diners may sit under the classic tiered pyramidal umbrellas announcing the event with Balenciaga’s signature grey coloring and bilingual logomarks. Two new food items, a vegan xiao long bao and a win-win cake, have been specially created for the event and feature Balenciaga branding.
