Banana Republic x Peter Do Fall Ad Campaign 2024

Banana Republic x Peter Do

Fall 2023 Ad Campaign

Review of Banana Republic x Peter Do Fall 2023 Ad Campaign with Photographer Malick Bodian

Banana Republic and Peter Do share a soulful and adventurous campaign in celebration of their
collaborative capsule for Fall 2023. The campaign was shot by photographer Malick Bodian.
Wisely timed with Peter Do’s growing status as one of the most in-demand designers today, as
evinced through his own label and his work with Helmut Lang and At.Kollektive, the collection
sees the creative director apply his angular and progressive take on tailoring to Banana
Republic’s classic outerwear and sophisticated staples.

“For BR x Peter Do, we focused on universal pieces designed with an eye towards versatility,
wearability, and a timeless point of view. We both believe in quality and the end goal is to dress
people in clothes that they will want to rewear with a feeling of newness each time.”
– Peter Do

Embodying the collection’s modular and functional yet elegant eye for the outdoors, Bodian’s
imagery finds his group cast in peaceful moments of connection with nature. Each composition
is cohesively styled to demonstrate the flexibility and gender neutrality of the collection, while
upholding the powerful photographic sense of visual rhythm.

Taking shape as a focused and light showcase for the thoughtful design presence of the
collection, the campaign is a strong synthesis of the two creative worlds of its collaborators.

Photographer | Malick Bodian