The Best Accessories Fashion Ad Campaigns of Spring 2023

The Best Accessories Fashion Ad Campaigns of the Spring 2023 Season as chosen by The Impression’s Editorial Team

Accessories continue to be the driving factor in luxury fashion sales, and brands know it. While most of us will never be able to wear a head-to-toe couture look, an excellently crafted handbag or pair of shoes is much more within reach. Though they can often feel less involved concept- or narrative-wise, accessories campaigns are thus an extremely important and effective way for a house to communicate the fantasy and drama of high fashion while also connecting with people on a real level.

While some brands – including Gucci, Chanel, and Louis Vuitton  delivered strong campaigns that simply relied on the covetability of the design itself and a powerful celebrity appearance, others took a deep dive into brand identity and how bags influence the identity of their wearer, and vice versa. Such was the case with Valentino, which leveraged the acting chops of friend of the brand Florence Pugh to explore a vivid emotional spectrum. But most successful on this front was Dior, whose expansive multi-part campaign saw an impressive roster of inspiring women share personal reflections on elegance and selfhood. 

Meanwhile, Saint Laurent used the opportunity of its fine jewelry campaign to continue the prolific creative partnership of Anthony Vaccarello and Juergen Teller, serving up exquisite visuals that put elevated opulence in conversation with the fecundity of the everyday.

Here are The Impression’s picks for the best Fashion Accessories Ad Campaigns of the Spring 2023 season as selected by our editorial team.

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