Best accessories spring 2023 ad campaign post header with images from Valentino, Louis Vuitton, Chanel and Prada

The Best Accessories Fashion Ad Campaigns of Spring 2023

The Best Accessories Fashion Ad Campaigns of the Spring 2023 Season as chosen by The Impression’s Editorial Team

Accessories continue to be the driving factor in luxury fashion sales, and brands know it. While most of us will never be able to wear a head-to-toe couture look, an excellently crafted handbag or pair of shoes is much more within reach. Though they can often feel less involved concept- or narrative-wise, accessories campaigns are thus an extremely important and effective way for a house to communicate the fantasy and drama of high fashion while also connecting with people on a real level.

While some brands – including Gucci, Chanel, and Louis Vuitton  delivered strong campaigns that simply relied on the covetability of the design itself and a powerful celebrity appearance, others took a deep dive into brand identity and how bags influence the identity of their wearer, and vice versa. Such was the case with Valentino, which leveraged the acting chops of friend of the brand Florence Pugh to explore a vivid emotional spectrum. But most successful on this front was Dior, whose expansive multi-part campaign saw an impressive roster of inspiring women share personal reflections on elegance and selfhood. 

Meanwhile, Saint Laurent used the opportunity of its fine jewelry campaign to continue the prolific creative partnership of Anthony Vaccarello and Juergen Teller, serving up exquisite visuals that put elevated opulence in conversation with the fecundity of the everyday.

Here are The Impression’s picks for the best Fashion Accessories Ad Campaigns of the Spring 2023 season as selected by our editorial team.

The Chanel – 22 Bag

Chanel Creative Director | Virginie Viard
Photographers | Inez & Vinoodh
Models | Jennie, Whitney Peak, Lily-Rose Depp, and Margaret Qualley
Location | Seoul, Los Angeles, Palm Springs, New York

Dior Lady 95.22 

Dior Creative Director | Maria Grazia Chiuri
Agency | Atelier Populaire
Photographer | Brigitte Lacombe
Creative Director | Margot Populaire
Sr Art Director | Eleonore Tisseyre
Videographer | Tess Ayano
Models | Ramla Ali, Celeste, Camille Cottin, Rachele Regini, Anya Taylor-Joy, Emma Raducanu, Rosamund Pike, Beatrice Borromeo, Dilraba Dilmurat, and Chimamanda Ngozi Adichie

Gucci – Jackie 1961

Director & Photographer | Glen Luchford
Art Director | Christopher Simmonds
Models | Dakota Johnson
Stylist | Mel Ottenberg
Hair | Mark Townsend
Makeup | Georgie Eisdell
Location | Los Angeles, California

Louis Vuitton x Yayoi Kusama

Louis Vuitton x Yayoi Kusama part 2 2023 ad campaign photo by Steven Meisel

Louis Vuitton Creative Director | Nicolas Ghesquière
Artist | Yayoi Kusama
Creative Director | Ferdinando Verderi 
Photographer | Steven Meisel
Models | Bella Hadid, Christy Turlington, Devon Aoki, Fei Fei Sun, He Cong, Karlie Kloss, Liya Kebede, Malick Bodian, Natalia Vodianova, Parker Van Noord, and Rianne Van Rompaey
Stylist | Carine Roitfeld
Hair | Guido Palau
Makeup | Pat McGrath
Casting Director | Ashley Brokaw
Manicurist | Jin Soon Choi

Marc Jacobs ‘Stam Bag’

Marc Jacobs Creative Director | Marc Jacobs
Photographer | Harley Weir
Talent | Jessica Stam, Paris Hilton, Selma Blair, Ashanti, and Ashlee Simpson
Stylist | Alastair McKimm
Hair |  Dylan Chavles
Makeup | Sam Visser
Casting Director | Bert Martirosyan


Prada Creative Directors | Miuccia Prada & Raf Simons
Creative Director | Ferdinando Verderi
Concept, Artwork, and Direction | Alex Da Corte
Talent | Scarlett Johansson
Makeup | Frankie Boyd
Set Designer | Mary Howard

Saint Laurent

Saint Laurent Creative Director | Anthony Vaccarello
Photographer | Juergen Teller

Valentino Garavani

Florence Pugh Valentino

Valentino Creative Director | Pierpaolo Piccioli
Photographer | Steven Meisel
Talent | Florence Pugh
Stylist | Joe McKenna
Hair | Guido Palau
Makeup | Pat McGrath
Manicurist | Dawn Sterling