Top 10 Fashion Accessories Ad Campaigns of Fall 2020

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The Best Fashion Accessories Ad Campaigns of the Fall 2020 Season as chosen by Kenneth Richard

Creating an accessories campaign presents both unique challenges and exciting opportunities. It reverses the typical order of importance for dressing: the supporting role becomes the star. Creatives are tasked with bringing a bag or a pair of shoes to the fore. These pieces are often, however, a label’s best-selling products, and so an excellent accessories campaign is just as important as any other – if not more.

Producing imagery that highlights accessories is often as simple as positioning them smartly within your compositions. Such was the approach for Louis Vuitton and Fendi x Chaos, who both used energetic cinematography to transform straightforward visuals into exciting little journeys, the latter especially using brilliant editing to take the aesthetic to dynamic extremes.

Other houses used a more conceptual or collaborative approach. Gucci used surreal repetition and pattern to explore ideas of influence, identity, and originality. Versace recruited a cheerleading squad to send up their iconic hardware in style. Gentle Monster created a visually immaculate campaign which felt like a response to film presentations of lockdown runway shows.

Here are The Impression’s Top 10 Women’s Fashion Accessories Ad Campaigns of Fall 2020 as selected by Chief Impressionist Kenneth Richard.