The Best Fashion Collaborations of the Spring 2024 Season
What makes an effective fashion collaboration? Is it a well-chosen pair of partners? A great end product? Or an ability to translate the two brand’s goals into a single campaign communication?
The answer, of course, is all of the above. Campaigns are so common because they continue to be an effective way to build out the world of a brand, deliver unique product, bring in a new fanbase, and launch engaging marketing activations. Spring 2024’s best collaborations saw unique partnerships that achieved a creative symbiosis and effectively communicated it.
A partnership between two of the most distinct brands in fashion, the Gentle Monster x Maison Margiela drops cleverly combined the visual language and spirit of the two collaborators, in both the eyewear itself and in its stylish campaigns.
LVMH has been making the most of its role as the premium sponsor of the 2024 Paris Olympics with a series of smart activations from some of its leading brands. Louis Vuitton recently unveiled the official trunks and carrying cases for the Games’ torches and medals, while those medals were custom designed by jewelry house Chaumet.
Sports have been big this year beyond just the Olympics, and both Bode and Jacquemus collaborated with Nike, each brand bringing its own perspective to the famous iconography of the sportswear giant.
Here are the best fashion collaborations of the Spring 2024 season as selected by our editorial team.
Bode x Nike
![Bode Announces Nike Collaboration](https://theimpression.com/wp-content/uploads/2024/04/bode-announces-nike-collaboration-the-impression-001.png)
![Bode Announces Nike Collaboration](https://theimpression.com/wp-content/uploads/2024/04/bode-announces-nike-collaboration-the-impression-002.png)
![Bode Announces Nike Collaboration](https://theimpression.com/wp-content/uploads/2024/04/bode-announces-nike-collaboration-the-impression-010.png)
![Bode Announces Nike Collaboration](https://theimpression.com/wp-content/uploads/2024/04/bode-announces-nike-collaboration-the-impression-008.png)
![Bode Announces Nike Collaboration](https://theimpression.com/wp-content/uploads/2024/04/bode-announces-nike-collaboration-the-impression-007.png)
Erdem x Barbour
![erdem x Barbour collaboration for Spring 2024 news photo for the impression](https://theimpression.com/wp-content/uploads/2024/03/erdem-x-barbour-collaboration-spring-2024-the-impression-003.jpg)
![erdem x Barbour collaboration for Spring 2024 news photo for the impression](https://theimpression.com/wp-content/uploads/2024/03/erdem-x-barbour-collaboration-spring-2024-the-impression-004.jpg)
![erdem x Barbour collaboration for Spring 2024 news photo for the impression](https://theimpression.com/wp-content/uploads/2024/03/erdem-x-barbour-collaboration-spring-2024-the-impression-002.jpg)
![erdem x Barbour collaboration for Spring 2024 news photo for the impression](https://theimpression.com/wp-content/uploads/2024/03/erdem-x-barbour-collaboration-spring-2024-the-impression-001.jpg)
Gentle Monster x Maison Margiela
![Gentle Monster to Launch Second Collaboration with Maison Margiela](https://theimpression.com/wp-content/uploads/2024/02/gentle-monster-collaboration-with-maison-the-impression-005.jpg)
![Gentle Monster to Launch Second Collaboration with Maison Margiela](https://theimpression.com/wp-content/uploads/2024/02/gentle-monster-collaboration-with-maison-the-impression-002.jpg)
![Gentle Monster to Launch Second Collaboration with Maison Margiela](https://theimpression.com/wp-content/uploads/2024/02/gentle-monster-collaboration-with-maison-the-impression-009.jpg)
![Maison Margiela X Gentle Monster Second Collaboration](https://theimpression.com/wp-content/uploads/2024/03/maison-margiela-gentle-monster-second-collaboration-the-impression-001.jpg)
![Maison Margiela X Gentle Monster Second Collaboration](https://theimpression.com/wp-content/uploads/2024/03/maison-margiela-gentle-monster-second-collaboration-the-impression-002.jpg)
![Maison Margiela X Gentle Monster Second Collaboration](https://theimpression.com/wp-content/uploads/2024/03/maison-margiela-gentle-monster-second-collaboration-the-impression-003.jpg)
Louis Vuitton x Tyler, The Creator
![Louis Vuitton Tyler The Creator Men’s Capsule Spring 2024](https://theimpression.com/wp-content/uploads/2024/02/Louis-Vuitton-Spring-2024-Runway-The-Impression-011-scaled.jpg)
![Louis Vuitton Tyler The Creator Men’s Capsule Spring 2024](https://theimpression.com/wp-content/uploads/2024/02/Louis-Vuitton-Spring-2024-Runway-The-Impression-003-scaled.jpg)
![Louis Vuitton Tyler The Creator Men’s Capsule Spring 2024](https://theimpression.com/wp-content/uploads/2024/02/Louis-Vuitton-Spring-2024-Runway-The-Impression-019-scaled.jpg)
![Louis Vuitton Tyler The Creator Men’s Capsule Spring 2024](https://theimpression.com/wp-content/uploads/2024/02/Louis-Vuitton-Spring-2024-Runway-The-Impression-007-scaled.jpg)
![Louis Vuitton Tyler The Creator Men’s Capsule Spring 2024](https://theimpression.com/wp-content/uploads/2024/02/Louis-Vuitton-Spring-2024-Runway-The-Impression-006-scaled.jpg)
![Louis Vuitton Tyler The Creator Men’s Capsule Spring 2024](https://theimpression.com/wp-content/uploads/2024/02/Louis-Vuitton-Spring-2024-Runway-The-Impression-012-scaled.jpg)
LVMH x Paris Olympics
![Chaumet Unveils Olympic and Paralympic Medals](https://theimpression.com/wp-content/uploads/2024/02/lvmh-chaumet-medal-design-paris-2024-olympic-paralympic-games.jpg)
![Louis Vuitton unveils medals for the Olympic and Paralympic Games Paris 2024](https://theimpression.com/wp-content/uploads/2024/03/louis-vuitton-medals-showcase-the-impression-002.jpg)
Miu Miu x New Balance
![](https://theimpression.com/wp-content/uploads/2024/04/miu-miu-x-new-balance-spring-2024-ad-campaign-the-impression-002-1.jpg)
![](https://theimpression.com/wp-content/uploads/2024/04/miu-miu-x-new-balance-spring-2024-ad-campaign-the-impression-001-2.jpg)
![](https://theimpression.com/wp-content/uploads/2024/04/miu-miu-x-new-balance-spring-2024-ad-campaign-the-impression-003.jpg)
![](https://theimpression.com/wp-content/uploads/2024/04/miu-miu-x-new-balance-spring-2024-ad-campaign-the-impression-004.jpg)
Miu Miu Creative Director | Miuccia Prada
Photographer | Alessandro Furchino Capria
Videographer | Lucca Lutzky
Models | Peris Adolwi, Juli Biko, Julie Hoomans, Florine Wildeboer
Stylist | Lotta Volkova
Nike x Jacquemus
![Nike x Jacquemus Spring 2024: Celebrating Athletes, Style and Self-Expression](https://theimpression.com/wp-content/uploads/2024/03/nike-jacquemus-collaboration-the-impression-005-scaled.jpg)
![Nike x Jacquemus Spring 2024: Celebrating Athletes, Style and Self-Expression](https://theimpression.com/wp-content/uploads/2024/03/nike-jacquemus-collaboration-the-impression-003-scaled.jpg)
![Nike x Jacquemus Spring 2024: Celebrating Athletes, Style and Self-Expression](https://theimpression.com/wp-content/uploads/2024/03/nike-jacquemus-collaboration-the-impression-004-scaled.jpg)
![Nike x Jacquemus Spring 2024: Celebrating Athletes, Style and Self-Expression](https://theimpression.com/wp-content/uploads/2024/03/nike-jacquemus-collaboration-the-impression-001-scaled.jpg)
![Nike x Jacquemus Spring 2024: Celebrating Athletes, Style and Self-Expression](https://theimpression.com/wp-content/uploads/2024/03/nike-jacquemus-collaboration-the-impression-006-scaled.jpg)
![Nike x Jacquemus Spring 2024: Celebrating Athletes, Style and Self-Expression](https://theimpression.com/wp-content/uploads/2024/03/nike-jacquemus-collaboration-the-impression-008-scaled.jpg)
Jacquemus Creative Director | Simon Porte Jacquemus
Talent | Sha’Carri Richardson
Stella McCartney x Hajime Sorayama
![](https://theimpression.com/wp-content/uploads/2023/12/Stella-McCartney-Spring-2023-Ad-Campaign-002The-Impression--scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2023/12/Stella-McCartney-Spring-2023-Ad-Campaign-005The-Impression-.jpg)
![](https://theimpression.com/wp-content/uploads/2023/12/Stella-McCartney-Spring-2023-Ad-Campaign-001The-Impression--scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2023/12/Stella-McCartney-Spring-2023-Ad-Campaign-003The-Impression--scaled.jpg)
![](https://theimpression.com/wp-content/uploads/2023/12/Stella-McCartney-Spring-2023-Ad-Campaign-004The-Impression--scaled.jpg)