The Best Fashion Collaborations of Spring 2024

The Best Fashion Collaborations of the Spring 2024 Season

What makes an effective fashion collaboration? Is it a well-chosen pair of partners? A great end product? Or an ability to translate the two brand’s goals into a single campaign communication?

The answer, of course, is all of the above. Campaigns are so common because they continue to be an effective way to build out the world of a brand, deliver unique product, bring in a new fanbase, and launch engaging marketing activations. Spring 2024’s best collaborations saw unique partnerships that achieved a creative symbiosis and effectively communicated it.

A partnership between two of the most distinct brands in fashion, the Gentle Monster x Maison Margiela drops cleverly combined the visual language and spirit of the two collaborators, in both the eyewear itself and in its stylish campaigns.

LVMH has been making the most of its role as the premium sponsor of the 2024 Paris Olympics with a series of smart activations from some of its leading brands. Louis Vuitton recently unveiled the official trunks and carrying cases for the Games’ torches and medals, while those medals were custom designed by jewelry house Chaumet.

Sports have been big this year beyond just the Olympics, and both Bode and Jacquemus collaborated with Nike, each brand bringing its own perspective to the famous iconography of the sportswear giant.

Here are the best fashion collaborations of the Spring 2024 season as selected by our editorial team.