The Best Women’s Fashion Ad Campaigns of the Spring 2024 Season
While the spring’s women’s campaigns still tended to follow the marketing season’s overarching trend of a relatively straightforward perspective that emphasized the presence of the clothing itself (which in turn tended to be characterized by looks to the archive, simple luxury, and wearable longevity), a subtle theme of artful femininity can be detected as well. Through indirect visual storytelling, many of this season’s campaigns celebrate fashion’s ability to communicate a contemporary woman as an enigmatic, independent, and artfully attuned presence.
The first Chloé campaign from new creative director Chemena Kamali balanced a return to boho-chic with a celebration of the airy femininity that characterized much of the work of the house’s founder Gaby Aghion, setting it all before the backdrop of Paris. Jacquemus also drew on the iconic presence of Paris, but took us down to street level, drawing on Imaan Hammam’s statuesque beauty to bring the artistic inspiration of its “Les Sculptures” collection to life.
Set in a richly appointed chateau with complex group compositions, Dior’s campaign exuded the stately drama of a Jane Austen novel. Miu Miu, meanwhile, stripped away all exterior setting, putting the emphasis entirely on its complex young heroines and their layered looks.
Here are The Impression’s picks for the best women’s fashion campaigns of the Spring 2024 season as selected by our editorial team.
Chloé
Chloé Creative Director | Chemena Kamali
Agency | Be Good Studio
Creative Director | Lina Kutsovskaya
Photographer | David Sims
Videographer | Frank Lebon
Models | Jerry Hall, Liya Kebede, Kirstine Lindseth, Jessica Miller, FeiFei Sun, Ornella Umutoni, and Natalia Vodianova
Stylist | Lotta Volkova
Hair | Damien Boissinot
Makeup | Lucia Pieroni
Casting Director | Ashley Brokaw
Location | Paris, France
Dior
Dior Creative Director | Maria Grazia Chiuri
Creative Director | Margot Populaire
Photographer | Tina Barney
Models | Alice McGrath, Rosanna Ovalles
Stylist | Elin Svahn
Hair | Damien Boissinot
Makeup | Peter Philips
Givenchy
Givenchy Creative Director | Matthew M. Williams
Agency | CR Studio
Photographer | Kacper Kasprzyk
Videographer | Nicolo Terraneo
Models | Amelia Gray
Stylist | Carine Roitfeld
Gucci
Gucci Creative Director | Sabato De Sarno
Photographer | David Sims
Art Director | Riccardo Zanola
Models | Fadia Ghaab, Jiahui Zhang, Nyajuok G, Violet Hume, Arthur Hargous, Ana Rossolovich
Stylist | Alastair McKimm
Hair | Duffy Sas
Makeup | Lucia Pieroni
Manicurist | Ama Quashie
Jacquemus
Jacquemus Creative Director | Simon Porte Jacquemus
Photographer | Théo de Gueltzl
Models | Imaan Hammam
Stylist | Katie Burnett
Hair | Ramona Eschbach
Set Designer | Samirha Salmi
Loewe
Loewe Creative Director | Jonathan Anderson
Photographer | David Sims
Models | Taylor Russell, Yang Mi, and Lim Ji-Yeon
Stylist | Benjamin Bruno
Hair | Zhihui Li
Makeup | Helong Jin
Manicurist | Ama Quashie
Set Designer | Poppy Bartlett
Miu Miu
Miu Miu Creative Director | Miuccia Prada
Creative Director | Edward Quarmby
Photographer | Zoë Ghertner
Models | May Andersen, Emma Corrin, Angel Haze, Lexie Liu, Demi Singleton, and Cailee Spaeny
Stylist | Lotta Volkova
Prada
Prada Creative Directors | Miuccia Prada and Raf Simons
Creative Director | Ferdinando Verderi
Photographer | Willy Vanderperre
Talent | Ajah Angau, Mica Argaranaz, Loli Bahia, Lexi Boling, Jolien Bosman, Oninyechi Chijoke, Sora Choi, Rejoice Chuol, Elise Crombez, Anica Cuca, Sanja Dalecka, Mathilde Denard, Dominika, Lina Emelianova, Farah, Selena Forrest, Elen Giunio, Nastya Honchrova Du Juan, Qin Lei, Julia Meseguer, Amanda Murphy, Julia Nobis, Ornella, Lila Pankova, Romi Peled, Eliza Petersen, Sascha Rajasalu, Laura Reyes, Alyosia Salamatina, Diana Skowron, Penelope Ternes, Denyse Tumukunde, Ilya Vermeulen, Freya Vervaet, Nikki Vrekic, Rianne Von Rompaey, Liu Wen, Anok Yai, Lina Zhang
Saint Laurent
Creative Director | Anthony Vaccarello
Photographer | Juergen Teller
Tory Burch
Photographer | Jamie Hawkesworth
Models | Selena Forrest, Ida Heiner, and Grace Elizabeth
Location | Marfa, Texas
Valentino
Valentino Creative Director | Pierpaolo Piccioli
Agency | Be Good Studios
Creative Director | Lina Kutsovskaya
Photographers | Mert Alas and Marcus Piggott
Models | Kaia Gerber, Jolin Tsai, & Son Ye-jin
Stylist | Joe McKenna
Hair | Paul Hanlon
Makeup | Diane Kendal
Manicurist | Jin Soon Choi
Location | New York City