Former Men’s Fashion Director Takes on Expanded Responsibilities Including Editorial Voice and Customer Engagement
Bruce Pask, previously the men’s fashion director for both Neiman Marcus and Bergdorf Goodman, has transitioned to the role of senior editorial director for Neiman Marcus.
In this new capacity, Pask will report directly to Rachael Klein, vice president of brand marketing at Neiman Marcus. Remaining in New York, he will oversee an 11-person team. While the position of men’s fashion director remains vacant, Pask will continue to provide guidance on men’s fashion trends and represent the brand at key seasonal fashion shows.
The remit of Pask’s role includes defining the brand’s editorial tone, innovating content formats across all merchandise categories, and enhancing customer engagement. He is also tasked with commissioning journalistic pieces and refining marketing, in-store experiences, and editorial content in both digital and print formats to align with Neiman Marcus brand partners.
Pask originally joined Bergdorf Goodman in March 2014 as its men’s fashion director. His responsibilities extended to Neiman Marcus in 2017; both retailers are divisions of the Neiman Marcus Group. Before joining the group, Pask held men’s fashion director positions at notable publications, including T: The New York Times Style Magazine, GQ Magazine, and Cargo Magazine.
Throughout his tenure as men’s fashion director, Pask has been instrumental in orchestrating special exhibits and events, as well as curating men’s collections for the stores. He has also selected items for the B. Shop at the Bergdorf Goodman Men’s store and its online platform.