Calvin Klein Naturals Spring 2022 Ad Campaign

Review of Calvin Klein Naturals Collection Spring 2022 Ad Campaign by Photographer Clifford Prince King

Calvin Klein celebrates the launch of its Naturals collection with an intimate and earthy new campaign by photographer Clifford Prince King.

The newly introduced Naturals collection features underwear and relaxed apparel made from recycled and sustainably sourced materials, realized in a neutral color palette inspired by the natural world.

King’s intimate and honest imagery captures a diverse group of models in simple portraiture against neutral studio backdrops and sand-covered floors. Reflecting a genuine commitment to the collection’s inspiration and its values of body-neutrality, the photos are unvarnished and open, reverently looking to the natural and diverse beauty of real bodies.

With intimate and striking imagery that fully embodies the spirit of the Naturals collection, the campaign is a gorgeous way to expand Calvin Klein’s intentional expansion of its signature aesthetic into the realms of sustainability and body-neutrality.