Captured in the hills of Florence, the imagery unites the historic spirit of the city where the Renaissance began with a soft sense of contemporary elegance. The choice of location also creates a kind of return to the beginning for the brand, as it is where creative director Camilla learnt the art of tailoring, draping, and couturier techniques at the Accademia Arte Moda.
Weaving together these threads of personal history, global art history, and the contemporary moment, the imagery suggests both spontaneity and steady processes of creative transformation. Shooting on film, Bartlett captures model Ece Bıçak on the terrace of a villa overlooking the historic city, where the model exudes quiet confidence in a manner both casual and statuesque. The thoughtful textures and shapes of the collection come to the fore, supported by the historical patina of the setting.
Showcasing a considered collection among the historic atmosphere that helped to shape it, the campaign is a simple and sophisticated ode to exploration and rediscovery.
Camilla and Marc Creative Directors | Camilla Freeman-Topper and Marc Freeman Photographer | Diana Bartlett Model | Ece Bıçak Stylist | Melissa Levy Hair | Giles Degivry Makeup | Lauren Bos Motion | Diana Bartlett Location | Villa San Michele, Florence
WHERE FASHION GETS CREATIVE
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