Full-price sales, regional momentum in the Americas and Asia-Pacific, and Versace integration support performance despite geopolitical headwinds
Prada Group reported net revenues of 1.42 billion euros for the first quarter ended March 31, 2026, up 6 percent year-over-year, as the company navigated a complex macroeconomic and geopolitical environment while maintaining growth against a high comparison base.
At constant currency and including Versace, acquired in December, revenues increased 14 percent, while excluding the brand they rose 3 percent. Retail sales reached 1.24 billion euros, up 2 percent, driven primarily by full-price transactions, which continue to underpin the group’s strategy to elevate brand positioning and reduce reliance on discount channels.
Chairman and executive director Patrizio Bertelli said the group remains focused on “consistent and authentic creativity” while strengthening operational agility, emphasizing the role of in-house manufacturing as a strategic asset. Chief executive officer Andrea Guerra highlighted continued momentum at Prada, supported by improvements in full-price sales, while noting that Miu Miu’s growth remains “healthy” despite more challenging comparisons following significant gains in the prior year.
Regionally, the Americas delivered the strongest performance, with revenues up 22 percent to 256 million euros, supported by local demand and recent investments. Asia-Pacific sales rose 5 percent to 461 million euros, with continued strength in mainland China, Hong Kong, and Macao. Europe remained broadly flat at 333 million euros, reflecting slower tourist spending and difficult comparisons, while Japan and the Middle East were impacted by softer conditions, the latter affected by ongoing geopolitical tensions.
Versace contributed 143 million euros in revenue during the quarter and continues to progress in line with expectations as the group advances its repositioning strategy focused on full-price sales, product quality, and retail optimization. The integration of the brand remains ongoing, with further developments expected ahead of its next creative phase.
The group’s performance reflects a continued emphasis on disciplined growth, balancing brand elevation with geographic expansion and operational investment as it positions itself to deliver above-market results in a volatile global landscape.