Cartier Fall 2024 Ad Campaign

Review of Cartier Fall 2024 Ad Campaign by Creative Director David Lane with Photographer Anton Gottlob and model Elle Fanning

Cartier and Elle Fanning continue their celebration of the magic of the cinema. The actor and it girl was lensed by photographer Anton Gottlob for the jewelry house’s latest campaign.

Suggesting the rare delight of being the only person in a movie theater for a matinee show, the playful imagery finds Fanning in a joyous mood as she soaks in the drama of the cinema. While previous campaigns featuring the brand ambassador have seen her as an elegant enigma of the Hollywood golden age, this latest chapter sees another side of her, not just as a star, but as a fan. Yet decked out in Cartier jewelry, she’s somewhat more adorned than your typical moviegoer might be, making for a bright intersection of playfulness and elegance.