Celine Haute Parfumerie

Fall 2022 Ad Campaign

Review of Celine Haute Parfumerie Fall 2022 Ad Campaign by Creative Director Hedi Slimane with model Presley Gerber

Celine creative director Hedi Slimane photographs model Presley Gerber in a new campaign for the brand’s Eau de Californie fragrance, part of the Celine Haute Perfumerie.

The house describes its Eau De Californie as “the memory of palo santo, that magical essence of wood, with fresh, smokey and creamy facets. In the background, the powdery notes of orris and tree moss give this Californian Dream the signature of a Parisian Couture House.” Through Slimane’s focused lens, the blond and tatted up Gerber embodies this ideal as he poses in denim and leather framed against the rocky shores of the Pacific.

Once upon a time, we wrote how brands need to allow the creative director to be involved in the fragrance advertorial. Here is proof of what happens when you give that control to the creative director of the brand. As always, Hedi Slimane remains consistent and on point.

Celine Creative Director | Hedi Slimane
Photographer & Videographer | Hedi Slimane
Models | Presley Gerber 
Soundtrack | Girls – My Ma
Location | California ​- December 2021 ​