Celine Homme

Spring 2022 Ad Campaign

Review of Celine Homme Spring 2022 Ad Campaign by Creative Director and Photographer Hedi Slimane with model Gus Dapperton

Hedi Slimane photographs Gus Dapperton in a new Spring 2022 campaign for Celine.

Slimane captures the young American musician in looks from the maison’s Spring 2022 Homme collection – featuring lots of leather and oversized denim – among the arid and desolate beauty of California’s Joshua Tree National Park, his guitar rarely far away.

As Slimane almost never changes up his photographic style, it’s exciting to see the photographer and creative director work with some new techniques like double exposure, which lends to the imagery’s feeling of dreaminess.

Music and youth culture have always been at the heart of Slimane’s vision for the brand, and, by filtering a classic feeling of southern California cool through contemporary Parisian charm, the campaign is another strong way to express this vision.

Celine Homme Spring 2022 Ad Campaign
Celine Homme Spring 2022 Ad Campaign

Creative Director | Hedi Slimane
Photographer | Hedi Slimane
Models | Gus Dapperton
Location | Joshua Tree National Park, California