Celine Men's Spring 2024 Skate Ad Campaign


"Skate" Summer 2024 Men's Ad Campaign

Review of Celine Men’s Summer 2024 Ad Campaign by Creative Director and Photographer Hedi Slimane with model Idries West

Celine skates into a SoCal summer fantasy with its Summer 2024 men’s campaign, “Skate.” As always, the campaign was shot and styled by the house’s creative director, Hedi Slimane.

As its title suggest, the imagery sees Slimane continue to explore the aesthetics and youth culture around skateboarding in southern California. Following a group of stylish young rebels from the sunbaked, palm-lined streets to the deserts on the outskirts of Los Angeles, he conjures up a languorous and sultry atmosphere as he shoots in both color and black and white.

Meanwhile, the design and styling injects 70s flair and 90s grunge into Slimane’s signature rakishly elegant silhouettes.

The campaign is another strong example of the creative director’s alchemic ability to transform his nostalgic fascination with vintage subcultures into distinctly cool manifestos of contemporary youth. Celine is ready to shred.

Celine Creative Director | Hedi Slimane
Photographer | Hedi Slimane
Models | Idries West
Stylist | Hedi Slimane
Hair | Esther Langham