Celine Pilates Collection 2024 ad campaign by Hedi Slimane with Kaia Gerber


Pilates Collection 2024 Ad Campaign

Review of Celine Pilates Collection 2024 Ad Campaign by Celine Creative Director Hedi Slimane with model Kaia Gerber

Celine muse Kaia Gerber returns once again as the face of the house’s new Pilates collection. As always, the model was photographed by Celine creative director Hedi Slimane.

As its name suggests, the Pilates collection encompasses a range of form-fitting athletic apparel seen through the brand’s distinctive lens – as well as elevated incarnations of more unexpected accessories and objects like an exercise mat, kettle kettlebell, and even a rowing machine.

The campaign imagery features simply elegant black-and-white portraits of Gerber styled in sporty-cool looks from the collection, as well as color still-life shots of the objects.

The Pilates collection encompasses a unique intersection of fashion and athletic wellness, and the campaign convinces us that this distinct combination is right at home within Celine’s visual universe of understated yet polished luxury chic.

Celine Creative Director | Hedi Slimane
Photographer | Hedi Slimane
Model | Kaia Gerber
Stylist | Hedi Slimane
Location | Malibu