Chanel Eyewear Spring 2025 Ad Campaign

Review of Chanel Eyewear Spring 2025 Ad Campaign by Photographer Karim Sadli with models Kendrick Lamar, Nana Komatsu, Margaret Qualley and Lupita Nyong’o

Chanel presents a clean, character-focused eyewear campaign for Spring-Summer 2025, centered on four recognizable faces from the worlds of film and music. Shot by Karim Sadli, the portraits are pared down and tightly composed, featuring each subject in black tweed looks and bold eyewear styles. Framing becomes the central visual device—both literally and metaphorically—as the eyewear is positioned as an extension of personality.

The casting includes longtime Chanel collaborators alongside new faces: Lupita Nyong’o makes her campaign debut as an ambassador, while Margaret Qualley, Nana Komatsu, and Kendrick Lamar bring distinct energy to their respective portraits. The eyewear itself leans into retro references with exaggerated cat-eyes, thick frames, and detailed hardware, incorporating house signatures like chain-link motifs and logos.

The campaign’s minimalist approach puts the focus on the product and individual expression, though it may leave some viewers wanting more variety or narrative context. With everyone styled in black and shot against white, the imagery maintains consistency but risks becoming visually repetitive. Still, the campaign fulfills its brief: highlighting statement eyewear pieces through familiar, fashion-forward faces.