Chanel Spring 2022 Ad Campaign

Review of Chanel Spring 2022 Ad Campaign by Photographers Inez and Vinoodh with Model Vivienne Rohner

Chanel explores contrast, color, and warmth in a new campaign for Spring 2022 by photographers Inez & Vinoodh.

Inez & Vinoodh capture model Vivienne Rohner in the back garden of a classically French home. The environment provides a simple and homey backdrop for the complex and intricate glamorousness of the collection, creating warm tableaus that exude a feeling of both harmony and contrast.

In one image, Rohner’s puppy costar provides some additional adorableness, while also recalling the archetypal character of certain heiress-cum-supermodels.

The humble background imagery of the campaign stands in interesting contrast to the high-profile runway show creative director Virginie Viard staged for the collection, which threw things back to the maximal glam and chaotic production levels of 80’s and 90’s shows, with supermodels blowing kisses and photographers elbowing each other in the pit to vie for the best shot.

The cozy, light, and warm character of this campaign instead offers a quieter look at the same collection. It’s a smart way to express the flexibility and versatility of the designs, showing that – given the confidence of their wearer – Chanel’s glamor, craftsmanship, comfort, and style can be at home just about anywhere.