New boutique consultancy bridges luxury and entertainment sectors
Communications executive Chris Prescott has launched C.P.C., a boutique consultancy firm focused on connecting the luxury and entertainment industries through strategic partnerships and storytelling.
Prescott said the agency specializes in tailor-made strategies to connect brands and studios with culturally relevant ambassadors to elevate their reach, maximize awareness and create desirability.
“At C.P.C. we believe that storytelling is the key to brand longevity and sentiment. By curating meaningful partnerships and connecting brands with relevant voices, we create moments that resonate and inspire,” said Prescott.
C.P.C. has already worked with clients including Stella McCartney, Miu Miu, Harrods, Sky Cinema and Gordon Ramsay Restaurants on brand communities, global events, content creation, partnerships and campaigns.
Before founding C.P.C., Prescott served as associate director at Finch + Partners and previously worked at the transatlantic agency Starworks, handling special projects as an account manager.