Review of Coach Pillow Tabby Spring 2021 Ad Campaign by Creative Director Stuart Vevers & Photographer Juergen Teller with Jennifer Lopez
Coach launched the Pillow Tabby collection with a campaign directed by Stuart Vevers starring Jennifer Lopez, Camila Morrone, Binx Walton, Paloma Elsesser, and Quincy and photographed by regular Coach collaborator Juergen Teller.
Inspired by the house’s playful approach to authentic American heritage, the campaign emphasizes the sensual appeal of the Pillow Tabby, a new take on Coach’s beloved shoulder bag named after its plush silhouette and soft leather fabrication.
Featuring the new bag, as well as unexpectedly oversized Pillow Tabbies that were custom-made for the campaign, the images capture the Coach Family hugging, squeezing and embracing the bag in intimate and affectionate ways. In true Teller and Coach style, the campaign spotlights the individuality and character of the cast and the bag, as well as the house’s lighthearted approach to fashion.
I thought Juergen would be great to photograph this campaign. He has a uniquely tongue-in-cheek approach and I knew he could capture the warm, intimate and playful point of view that celebrates the special qualities of our Pillow Tabby bag.”
Stuart Vevers, Coach Creative Director
Coach Creative Director | Stuart Vevers
Photographer | Juergen Teller
Talent | Jennifer Lopez, Camila Morrone, Binx Walton, Paloma Elsesser, and Quincy