The new Dior Spa at Hotel Cipriani marked the House’s latest expansion of its Haute Wellness concept, strengthening its partnership with Belmond and extending its presence in luxury hospitality
Dior expanded its luxury wellness footprint with the opening of the Dior Spa at Hotel Cipriani, A Belmond Hotel, Venice, on July 15, 2026. The opening followed the ongoing multi-phase renovation of the landmark property by Peter Marino Architect, with the new spa also designed by Marino as part of the hotel’s transformation.
The launch deepened Dior’s long-standing relationship with Venice, a city closely tied to the House since Christian Dior attended Charles de Beistegui’s celebrated 1951 costume ball. Over the decades, Dior has supported Venice’s cultural heritage through initiatives including the restoration of the Porta Magna and continued participation in the Venice Art Biennale. The new spa also reinforced the brand’s collaboration with Belmond as luxury hospitality increasingly becomes a strategic extension of fashion houses’ lifestyle offerings.
Located across two floors, the Dior Spa features five treatment cabins, including a double suite, a relaxation lounge and a boutique offering Dior’s fragrance, skincare and makeup collections. The destination also introduced the Dior Haute Wellness collection, comprising products designed around movement, mindfulness and sleep to extend wellness routines beyond the spa experience.
The treatment menu was built around Dior’s Haute Wellness philosophy of Haute Definition, Haute Precision and Haute Touch. Three signature therapies were created exclusively for Venice. Mascarade combined massage techniques with advanced technologies including ultrasound, microcurrents, cryotherapy and LED treatments, drawing inspiration from Venice’s historic mask-making tradition. Grand Bal prepared guests for evening events through an integrated ritual that included scalp care, facial sculpting, bespoke makeup application and nail treatments by Dior specialists. Théâtre Corporel, a four-handed body treatment, incorporated guided meditation, aromachology oils and fascia-focused massage techniques designed to promote deep physical and mental relaxation. The experience was also available as a couples treatment.
Alongside the exclusive therapies, the spa offered Dior’s established face and body protocols, including Kobi-Dior, Golden Aura, Dior Powered by Hydrafacial, New Look, D-Tissue, Constellation and 9 Moons. Treatments could be complemented with additional services such as hot stone therapy, LED light technology, concentrated facial serums, reflexology and body exfoliation. Following treatments, guests were invited to unwind in the relaxation lounge with detox beverages and healthy refreshments developed with Hotel Cipriani’s culinary team.
Dior also introduced two holistic wellness experiences created with international experts. Nutritionist and functional medicine practitioner Rose Ferguson developed the Self Alignment Cruise, a private boat experience focused on personal wellbeing, while Pilates instructor Bryony Deery created Grounding Slow Movement Therapy, combining guided breathing with slow Pilates movements in a multisensory format.
The opening of the Dior Spa at Hotel Cipriani reflected the continued convergence of luxury fashion, hospitality and wellness, as brands increasingly expand beyond traditional retail into immersive lifestyle experiences that strengthen customer engagement while reinforcing long-term brand positioning.
Location
Hotel Cipriani
Giudecca 10
30133 Venice
Italy