Dior ‘Lady 95.22’ Ad Campaign

Dior

‘Lady 95.22’ Ad Campaign

Review of Dior ‘Lady 95.22’ Ad Campaign by Creative Director Maria Grazia Chiuri and Photographer Brigitte Lacombe with Talent Anya Taylor-Joy

Anya Taylor-Joy is the latest icon to make Dior’s new Lady 95.22 bag her own in a new campaign that continues the series by photographer Brigitte Lacombe.

Following up on a similar recent campaign that starred tennis champion Emma Raducanu, the campaign again uses the updated bag design as a jumping off point for an inspiring contemporary woman’s reflections on personal style and their own approach to creativity. Poised as always, Taylor-Joy exudes elegance and sophistication while also letting a more vulnerable and playful side shine through.

Lacombe’s accompanying portraits push the feeling of elegance and visual purity, deftly responding to the actor’s angular beauty and the simple sophistication of the styling’s timeless silhouette for a striking image of intellect and independence.

Dior Creative Director | Maria Grazia Chiuri
Agency | Baron & Baron
Photographer | Brigitte Lacombe
Videographer | Tess Ayano
Art Director | Margot Populaire
Talent | Anya Taylor-Joy
Makeup | Naima Bremer

Mark Wittmer
Senior Fashion Writer | The Impression
Mark began writing for The Impression with a focus on advertising and brand communication, before taking on the additional role of fashion critic. Synthesizing these dual perspectives, he offers critical insight on creative, design, and brand strategy while covering runways from Paris, Milan, and New York.
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