DKNY Holiday 2024 Ad Campaign

Review of DKNY Holiday 2024 Ad Campaign by Agency Big and Partners and Director Brendan Dacey with Photographer Christian MacDonald and models Felice Nova Noordhoff, Emm Arruda, and Khalil Ghani

DKNY celebrates the magic of snowfall in New York with its Holiday 2024 campaign. The campaign was developed in partnership with creative agency Big and Partners, photographer Christian MacDonald, and director Brendan Dacey.

The campaign picks up on the classic aesthetic that Big and Partners have developed across their previous campaigns for DKNY, capturing a dynamic cast in motion against the iconic cityscape of Manhattan. A seasonal twist sees snowflakes dance through the air, while a spirit of festivity arises as day gives way to a night of celebration out on the town.

The series of accompanying short films deepen the narrative, finding the characters as they reconnect with loved ones in moments of celebratory reunion. Other videos take a more abstract, in-studio perspective, using a dramatic play of light to set off the character of the collection’s sparkling eveningwear.

Shifting back to the classic DKNY aesthetic of effortless personal style seen with the energy of a New York minute, the campaign is a focused ode to the holiday season in the big city.