Ermanno Scervino Fall 2023 Ad Campaign Review

Review of Ermanno Scervino Fall 2023 Ad Campaign by Creative Director Ermanno Scervino with Photographer Luigi & Iango with model Natalia Vodianova

Ermanno Scervino sculpts garments in search of the perfect silhouette, drawing inspiration from the Ava Gardner iconography.

The collection moves from the Hollywood star’s radical revolution in the perception of the female body. Emancipated, assertive, confident, and determined to live her own body with verve, capable of embracing her masculine side without ever betraying herown personality, her own beauty.

For the fall-winter 2023-24 advertising campaign, this message of multifaceted femininity, varied in terms of strength and delicacy, affirmation and letting go, is entrusted to the model and actress Natalia Vodianova.

In the shots by Luigi & Iango, Natalia looks at the camera with profound gentleness while her body expresses resoluteness and energy.

The sculpted mini dresses featuring a bullet bra style, a further tribute to Ava Gardner, are worn by Vodianova with statuesque steadiness or with freedom of movement. The model is static and self-conscious beneath the mannish coat, she is mobile and flexuous inside the transparent dress dotted with crystals, she wraps herself in the Aran jumper and, at the same time, reveals an embroidered bra.

Action, pause and movement, frame and story, reality and dream, the fall-winter 2023-24 advertising campaign evokes these images and celebrates the power and sweetness of femininity.