Eytys ‘The Day After’ Denim Ad Campaign


‘The Day After’ Denim Fall 2022 Ad Campaign

Review of Eytys ‘The Day After’ Denim Ad Campaign by Creative Directors Max Schiller and Jonathan Hirschfeld with Photographer Jacqueline Landvik with model Alizée Gamberini

Introducing The Day After: a photo series created as an homage to the intimate in-betweens of everyday life.

Wake up slowly and step into a pair of jeans from Eytys. Blending classic styles with fresh washes in a new campaign created as an homage to the intimate in-betweens of everyday life, longtime friend Alizée Gamberini gets comfortable in ‘Benz’, Eytys take on the 90s baggy jeans, in her apartment in Paris. The laidback fit with back pocket embroidery comes in different washes: a laser torn surface, light blue with a smoggy overdye, stonewashed, as well as a classic dark blue and gray denim. First introduced in 2017, ‘Benz’, with its five pocket construction, has become one of Eytys signature styles.

Photographed by Jacqueline Landvik, the Norwegian, Paris-based photographer and artist, this series aims to capture the mood of the morning after, the sweet smell of your lover’s breath, the feeling of skin against skin. Known for her portraits of family and friends in both fragile and empowering situations, Landvik here pairs up with stylist Martina Almquist to create the moment where Eytys’ jeans fit the best: on your girlfriend, on your boyfriend or on your best friend. Explore unisex jeans from Eytys in classic cuts and washes.

Eytys Creative Directors | Max Schiller, Jonathan Hirschfeld
Photographer | Jacqueline Landvik
Models | Alizée Gamberini
Stylist | Martina Almquist

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