Review of Fursac Fall 2024 Ad Campaign by Art Director Jacobs+Talbourdet-Napoleone and Photographer Kyle Weeks with model Lorenzo Sutto Lewis
Fursac explores classic moments in menswear and the way they echo into the present with its new Fall 2024 campaign shot by photographer Kyle Weeks.
Inspired by the idea of dressing as a team sport shaped by communities, cultural movements, and the passing of time, the collection draws on iconic menswear currents of the 70s and 80s, tapping into rock-and-roll and new-wave influences, as well as traditions in more formal tailoring.
The imagery follows the Fursac man on tour across the north of France, Paris, and Manchester – places that were home to iconic music scenes and now offer great vintage shopping. That sense of the vintage feels very present here, with the design and inspired by vintage fashion and created to become future vintage icons.
By letting the design and styling speak volumes for itself, telling a story of how vintage style carries forward into the present, Fursac coolly and wisely positions itself as a contemporary inheritor of menswear legend.
Fursac Creative Director | Gauthier Borsarello
Art Direction | Jacobs+Talbourdet-Napoleone
Photographer | Kyle Weeks
Model | Lorenzo Sutto Lewis