Gucci 'Winter In The Park' Spring 2021 Ad Campaign

Review of Gucci ‘Winter In The Park’ Spring 2021 Ad Campaign by Gucci Creative Director Alessandro Michel, & Creative Director Christopher Simmonds, & Photographer Angelo Pennetta with talents: Celeste, Alexa Chung & Vanessa Kirby

Gucci celebrates quiet winter moments with a walk through the park. With creative direction by Christopher Simmonds and photography by Angelo Pennetta, the house’s new digital campaign captures highlights from the Spring 2021 collection amid the resplendent solitude of a London park.

The imagery is relatively subdued by Gucci standards. The bare trees and greenery of the park form a serene backdrop against which the silhouettes and retro prints of the collection bring a characteristic sense of exploration. Snakeskin boots and prim loafers step elegantly on a blanket of fallen leaves.

The eclectic cast – singer-songwriter Celeste, fashion designer, television personality, and author Alexa Chung, and actor Vanessa Kirby – channel an energy of calmness and freedom. Alone for a reflective walk in the park, each woman exudes a sense of joyful solitude.

Despite its serene simplicity, the imagery still does conjure up that Gucci magic. The campaign beautifully captures the mysterious, restorative power of taking a walk alone with one’s thoughts.