Beckham Will Bring His Aesthetic and Design Influence to Boss Menswear Collections Across the Multi-Year Partnership
Bend it like Boss: Hugo Boss has announced a global, multi-year design collaboration with David Beckham. This partnership is set to evolve the Boss menswear collections over the coming years.
This collaboration is the first of its kind for Boss menswear and aims to deliver innovative designs that reflect the style and aesthetic values of both David Beckham and Boss, appealing to a wide global audience.
Over the last few years, I’ve been wanting to invest more time in design and fashion, but wanted to ensure I collaborated with a brand and team that could deliver something truly global and impactful. I’ve really enjoyed the collaboration with Boss so far and have been impressed by the team’s ambition, creativity, and desire for excellence. I look forward to sharing what we’ve been working on so far.”
– David Beckham
The strategic partnership will feature capsule and seasonal collections designed and curated by Beckham, who will be involved in all stages of the concept and design process. These collections aim to embody his signature style while aligning with Boss’s commitment to excellence, quality, and superior design. The focus will be on both formal and casual menswear.
The first collection from this collaboration is expected to be available in Spring 2025, with Beckham already set to appear in the brand’s global campaign in Fall of this year.
David Beckham is a true global icon in both sports and fashion. With his distinctive entrepreneurial spirit and authentic passion for fashion, he perfectly embodies the values of our Boss brand. We are very much looking forward to seeing the first collections come to life and working closely with David throughout this multi-year partnership.”
– Daniel Grieder, CEO of Hugo Boss
