Jacquemus x Nike

Spring 2023 Ad Campaign

Review of

Jacquemus x Nike Spring 2023 Ad Campaign by Photographer Viviane Sassen

Jacquemus and Nike explore a reflective world of endless style with a new campaign in celebration of their latest collaborative drop. The campaign was shot by photographer Viviane Sassen.

Sassen’s photographic penchant for expansive and dreamy landscapes is right at home in the campaign, which heads back to the Carmague salt flats where the Jacquemus x Nike partnership first debuted as part of the designer’s Fall 2022 show. Dressed all in black, the models cut a striking figure against this starkly beautiful landscape, where they are reflected by shallow water or endlessly multiplied into the distance.

Airy and dreamlike, the campaign is an insightful exploration of texture and silhouette.

Jacquemus Creative Director | Simon Porte Jacquemus
Photographer | Viviane Sassen
Models | Saskia de Brauw