Kallmeyer Spring 2025 Ad Campaign

Review of Kallmeyer Spring 2025 Ad Campaign by Creative Director Daniella Kallmeyer, Photographer Austin Sandhaus, and Videographers Noah Berghammer and Matt Motyl with model Louisa Jacobson

Kallmeyer steps onto the campaign stage for the first time with a confident debut, enlisting actress and longtime muse Louisa Jacobson as the face of its Spring/Summer 2025 collection. Shot by photographer Austin Sandhaus with styling from Caitlin Burke, the campaign is a celebration of identity, strength, and understated sensuality — filtered through the brand’s signature New York cool. With creative direction from founder Daniella Kallmeyer, the series captures a layered portrait of modern femininity through the lens of one singular woman.

Set within the sleek, architectural interiors of WSA, the imagery evokes echoes of 1980s New York — a time when shoulder pads met city grit and women in suits reshaped the skyline. Jacobson moves effortlessly between soft tailoring and sharper silhouettes: denim for the day, a crisp lounge suit at dusk, and leather paired with fluid draping by night. Yet despite these sartorial shifts, the throughline is clear — she remains wholly herself, exuding an easy but commanding presence that transcends wardrobe changes. The mood is polished but not precious, a visual meditation on power that’s both lived-in and aspirational.

What sets this campaign apart is its refusal to costume. Rather than projecting a fantasy onto its subject, Kallmeyer draws that fantasy out from within her. Jacobson doesn’t just wear the clothes — she animates them with gesture, presence, and the sort of quiet magnetism that can’t be faked. There’s a theatricality here, yes, but it’s rooted in authenticity. That balance — between exaggeration and essence — is where the magic happens.

With this debut campaign, Kallmeyer doesn’t just introduce a collection — it announces a point of view. Smart, sensual, and self-assured, it’s a portrait of the modern woman not as she’s imagined, but as she already is. Consider the curtain officially raised.