The new shine-focused lipstick arrives with refillable packaging and a star-led campaign designed to reinforce Dior Addict’s beauty identity
Dior has introduced Dior Addict Glass Lipstick, a new lip product centered on high-shine color and refillable design, supported by a global campaign starring Jisoo, Anya Taylor-Joy, and Willow Smith. The launch expands the house’s Dior Addict beauty franchise while continuing its strategy of pairing product innovation with high-visibility cultural ambassadors.
The campaign places the trio within a stylized Parisian salon transformed into a candy-inspired setting, using confectionery motifs to underscore the product’s glossy finish and vivid color range. Directed and filmed by Torso and photographed by Drew Vickers, the imagery aligns playful pop references with Dior’s established couture codes, including the bow and oval medallion, both reinterpreted through the packaging concept.
Each ambassador fronts a specific shade: Anya Taylor-Joy wears #599 Adiorable, Jisoo appears in #306 Rose Charms, and Willow Smith fronts #906 Talk My Dior. The approach allows Dior to personalize the launch across distinct audiences while leveraging the global reach of three high-profile figures across fashion, music, and entertainment.
Priced at $48, Dior Addict Glass Lipstick launches in a 13-shade range spanning pinks, corals, neutrals, and deeper tones. Refill options, priced at $38, are available in select shades, reflecting continued investment in reusable beauty packaging. Dior is also releasing limited-edition lipstick cases priced at $42, including Flowery Cannage, Pink Bow, and Denim Oblique designs.
The launch highlights the continued importance of prestige lipstick as both product and accessory category, where formula, packaging, and celebrity alignment carry equal commercial weight. For Dior, Dior Addict Glass Lipstick reinforces beauty as a key entry point into the wider house universe.
