Lanvin Collection

Spring 2022 Ad Campaign

Review of Lanvin Collection Spring 2022 Ad Campaign by Creative Director Bruno Sialelli with Photographer Andreas Ortner with models Berit Heitmann

Lanvin Collection explores visual synchronicities of hardness and softness with a gorgeous new campaign for Summer 2022 by photographer Andreas Ortner.

The campaign was shot at the self-designed house of Catalan sculptor and architect Xavier Corberó, a gorgeous complex of straight lines and arches crafted in concrete that seems at once labyrinthine and simple.

Against this striking geometric backdrop, the softly floating curves of the collection become particularly soft and striking, with their floral colors blooming against the neutral and earthy tones of the structure.

Ortner often captures model Berit Heitmann from subtle angles below her center of gravity, imbuing her with a majestic, larger-than-life presence.

Lanvin Creative Director | Bruno Sialelli
Photographer | Andreas Ortner
Models | Berit Heitmann
Hair | Egon Crivillers
Makeup | Egon Crivillers

Senior Fashion Writer | The Impression
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