Review of L’Idée Woman Fall 2024 Ad Campaign by Photographer Elizaveta Litovka with model Sveta Potomski
L’Idée Woman irons out the wrinkles with a clever new Fall 2024 campaign shot by photographer Elizaveta Litovka.
The campaign concept both cleverly emphasizes the versatile practicality of the brand’s signature pleating while satirizing a symbol of outdated gender roles. In each of the images, model Sveta Potomski finds engaging ways to pose with an iron and ironing board, ironically pointing to the garments’ always-pressed perfection and the brand’s vision of a liberated, contemporary woman.
It’s a focused and smart concept out of which the brand is able to get a lot of visual mileage, emphasizing a core brand vision through tactility and tension.
Photographer | Elizaveta Litovka
Model | Sveta Potomski
Hair & Makeup | Olya Garkovich