The luxury house deepens its ties with the Principality as title partner of the 2026 Formula 1 Monaco Grand Prix and unveils new brand activations across the city
Louis Vuitton has become the title partner of the 2026 Formula 1® Louis Vuitton Grand Prix De Monaco, marking a new milestone in its relationship with the Principality. The partnership coincides with the House’s sixth consecutive presentation of a bespoke Trophy Trunk for the Monaco Grand Prix trophy, alongside a series of Monaco-focused initiatives during the race weekend from June 5 to 7.
The title sponsorship expands Louis Vuitton’s presence within Formula 1, following its role as a partner of the Automobile Club de Monaco since 2021 and its appointment as an Official Partner of Formula 1 in 2025. As part of the 2026 event, the House has introduced a new edition of its Monaco City Guide and transformed the windows of its Monaco boutique with displays inspired by the Grand Prix.
At the center of its activation is the Monaco Grand Prix Trophy Trunk, crafted in Louis Vuitton’s signature Monogram canvas and reinterpreted in red, referencing the Principality’s national color. The trunk features the House’s “V” motif, symbolizing both victory and Vuitton, and continues a tradition that has accompanied race winners including Max Verstappen, Sergio Pérez, Charles Leclerc and Lando Norris.
Louis Vuitton will also expand its visibility on the circuit through trackside signage featuring a redesigned graphic identity inspired by speed and motorsport. The initiative reflects the broader convergence of luxury brands and Formula 1, a relationship that has intensified as the sport’s global audience and commercial appeal continue to grow.
The Monaco Grand Prix remains one of Formula 1’s most prestigious events, combining sporting heritage with luxury and cultural influence. By taking on title sponsorship, Louis Vuitton strengthens its association with one of motorsport’s most recognizable stages while reinforcing its positioning around craftsmanship, travel and achievement.
